Abigail Cerra

Sr. Manager, Innovation & Brand Marketing | Refuel Operating Company, LLC

Abigail Cerra is the Senior Manager of Innovation & Brand Marketing for Refuel Operating Company, LLC, in Charleston, SC. She started with the company in November 2021 as their Digital Marketing Manager, launching their new loyalty program; Refuel Rewards. In her new role, she will continue building on their digital platform while working to build and enhance the rapidly growing brand. Refuel currently operates 206 stores with aggressive growth plans driven by acquisitions.

Abigail is dedicated to the members of her community by actively participating in Refuel’s Community Outreach program. She also heads a women’s leadership book club & is an avid Formula 1 fan.

All Sessions by Abigail Cerra

  • March 28, 2023


  • 1:15 PM  - 2:15 PM
    A number of next-generation technologies are converging, including loyalty, payments and POS systems. At the intersection, retailers expect a better, differentiated customer experience and returns to the bottom line. These technologies are enabling hyper-personalized customer experiences, seamless payments, mobile ordering, self-checkout, and other benefits. How are c-stores combining these technologies? What are the expectations for increased store operating profit? Our panel of distinguished retailers will answer these questions and more.




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Abigail Cerra