Brenda Elsworth has worked in the convenience industry for over 30 years. Currently, she is the COO for Pete’s Convenience Stores. The chain operates stores in the states of Kansas, Missouri, and Oklahoma.
Under her direction, the Pete’s team successfully implemented the KickBack Points program in March 2012. Brenda has made the KickBack Points program an integral part of Pete’s culture, enabling her to meet set objectives of retaining and growing their customer base, while increasing store profitability. Her team also started offering new services like curbside pickup, home deliveries, Express self-checkout, and Scan and Go. These innovative technologies allow their customers to transact, with Pete’s, in an increasingly convenient manner.
Brenda currently sits on the Board of Fuel True: Independent Energy and Convenience and has been a member of various local and regional organizations. Brenda and her family live on a working cattle ranch located in southeast Kansas, where she enjoys spending time with her grandchildren.
