Working Breakfast: NAG Custom Research Discussion: Expanding the Evening Daypart
8:00 AM - 9:00 AM
The evening daypart has been elusive to convenience retailers seeking to sell dinner meals to consumers. While sites are busy with customers during “evening dinner prep” drive time, the consumers do not seem to purchase dinner meals from convenience stores.
Utilizing custom research fielded for the NAG audience, we will explore consumer needs and desired interaction with convenience locations for food and grocery products. Our retailer panel will then explore various data points, uncovering how they are adapting or plan to adapt to customer expectations.
